STEPS 3 & 4: Marketing

STEPS 3 & 4: Marketing

Step 3: Less is more. Once the home is prepared, we want to make sure that what agents and buyers see is not going to be just informative, but that it will also cause some sort of emotional connection. Homebuying is most often an emotional experience, so keep that in...
STEP 2: Re-evaluate the presentation of your home

STEP 2: Re-evaluate the presentation of your home

STEP 2: Re-evaluate the presentation of your home”‹.   Unless your home has been recently remodeled or is fairly new, you must consider that selling will cost you money to have your home properly prepared. For example, it costs a lot of money to put...
The Value of Specialists

The Value of Specialists

When we’ve got a particular medical issue, we seek out a specialist because they specialize in that particular ailment. We also go to certain attorneys because they specialize in certain kinds of law. And while we may have some knowledge in either of these...
SANTA MONICA: Going Inside the Numbers

SANTA MONICA: Going Inside the Numbers

This week, Connie did some market analysis from the MLS for a client, and the numbers show some interesting things. Let’s have a look:   As you can see, above $4 million, there is very low inventory in our neighborhood. And now, with even lower interest...

SANTA MONICA 90402 Single Family Homes Analysis

This analysis is for 90402 ONLY.   Number of properties SOLD The number of SOLD homes was DOWN 11% for the last half of 2015 over 2014. (50 homes sold in 2015 over 56 homes sold in 2014)   Sales Volume Sales volume for the last half of 2015 was up 7% over...