STEPS 3 & 4: Marketing

STEPS 3 & 4: Marketing

Step 3: Less is more. Once the home is prepared, we want to make sure that what agents and buyers see is not going to be just informative, but that it will also cause some sort of emotional connection. Homebuying is most often an emotional experience, so keep that in...
STEP 2: Re-evaluate the presentation of your home

STEP 2: Re-evaluate the presentation of your home

STEP 2: Re-evaluate the presentation of your home”‹.   Unless your home has been recently remodeled or is fairly new, you must consider that selling will cost you money to have your home properly prepared. For example, it costs a lot of money to put...
Congratulations to our Neighborhood Raffle winners!

Congratulations to our Neighborhood Raffle winners!

Winners Congratulations to Aletta of 25th St and Judy of 22nd St! They’ve each won one Owner+Pet Professional Photo Session with Heather Hart of A La Mode Photo! Runners Up In addition, because I was *floored* by the positive response, I decided I had to draw...
STEP 3: Compare Pending Sales (Homes in Escrow)

STEP 3: Compare Pending Sales (Homes in Escrow)

“‹Next, you must review comparable homes currently in escrow to those that recently sold. This will give you an idea of what buyers most recently were willing to pay.   Consider how quickly comparable homes went into escrow by looking at the Days on...
STEP 2: Look at Recent Sales

STEP 2: Look at Recent Sales

Once you’ve identified comps, the next thing you must do is look at comparable home sales in your area forthe past 3 months. If there aren’t many sales (say, under 6), then expand your search to 6 months. This will tell you what buyers were willing to pay...