STEPS 3 & 4: Marketing

STEPS 3 & 4: Marketing

Step 3: Less is more. Once the home is prepared, we want to make sure that what agents and buyers see is not going to be just informative, but that it will also cause some sort of emotional connection. Homebuying is most often an emotional experience, so keep that in...
Final Thoughts on Pricing

Final Thoughts on Pricing

​These days, buyers are hyper-informed. They have so much information at their fingertips, and they know what value to expect for their money. Real home values are no secret to anyone armed with information and perspective. Be wise. Expect that buyers know the market....
STEP 5: Set Your Price

STEP 5: Set Your Price

​These considerations will give you an idea if the market is going up, staying relatively the same, or perhaps softening.   ​Once you’ve taken all these factors into account, you should be able to come up with a market range within which to sell. The number will...
STEP 3: Compare Pending Sales (Homes in Escrow)

STEP 3: Compare Pending Sales (Homes in Escrow)

​Next, you must review comparable homes currently in escrow to those that recently sold. This will give you an idea of what buyers most recently were willing to pay.   Consider how quickly comparable homes went into escrow by looking at the Days on Market...