STEPS 3 & 4: Marketing

STEPS 3 & 4: Marketing

Step 3: Less is more. Once the home is prepared, we want to make sure that what agents and buyers see is not going to be just informative, but that it will also cause some sort of emotional connection. Homebuying is most often an emotional experience, so keep that in...
STEP 2: Re-evaluate the presentation of your home

STEP 2: Re-evaluate the presentation of your home

STEP 2: Re-evaluate the presentation of your home‚Äč.   Unless your home has been recently remodeled or is fairly new, you must consider that selling will cost you money to have your home properly prepared. For example, it costs a lot of money to put in new...
Final Thoughts on Pricing

Final Thoughts on Pricing

‚ÄčThese days, buyers are hyper-informed. They have so much information at their fingertips, and they know what value to expect for their money. Real home values are no secret to anyone armed with information and perspective. Be wise. Expect that buyers know the market....