STEPS 3 & 4: Marketing

STEPS 3 & 4: Marketing

Step 3: Less is more. Once the home is prepared, we want to make sure that what agents and buyers see is not going to be just informative, but that it will also cause some sort of emotional connection. Homebuying is most often an emotional experience, so keep that in...
Demystifying Pricing For Sellers

Demystifying Pricing For Sellers

To all home sellers: this one’s for you. The topic of pricing can be a testy one for both Realtors and sellers. However, it doesn’t have to be. The notion that pricing is more of an art than a science isn’t really true, as many of the cornerstones of...
The Value of Specialists

The Value of Specialists

When we’ve got a particular medical issue, we seek out a specialist because they specialize in that particular ailment. We also go to certain attorneys because they specialize in certain kinds of law. And while we may have some knowledge in either of these...