STEPS 3 & 4: Marketing

STEPS 3 & 4: Marketing

Step 3: Less is more. Once the home is prepared, we want to make sure that what agents and buyers see is not going to be just informative, but that it will also cause some sort of emotional connection. Homebuying is most often an emotional experience, so keep that in...
Congratulations to our Neighborhood Raffle winners!

Congratulations to our Neighborhood Raffle winners!

Winners Congratulations to Aletta of 25th St and Judy of 22nd St! They’ve each won one Owner+Pet Professional Photo Session with Heather Hart of A La Mode Photo! Runners Up In addition, because I was *floored* by the positive response, I decided I had to draw...
Final Thoughts on Pricing

Final Thoughts on Pricing

​These days, buyers are hyper-informed. They have so much information at their fingertips, and they know what value to expect for their money. Real home values are no secret to anyone armed with information and perspective. Be wise. Expect that buyers know the market....
STEP 5: Set Your Price

STEP 5: Set Your Price

​These considerations will give you an idea if the market is going up, staying relatively the same, or perhaps softening.   ​Once you’ve taken all these factors into account, you should be able to come up with a market range within which to sell. The number...